Search Engine Optimization (SEO)

Search Engine Optimization comes in the form of a blessing when you are dealing with keywords that have high Cost Per Clicks values.

Man … I wish I didn't need to spend $20 on every click coming from that keyword. The only way out for you from that scenario is effective search engine optimization.

The advantages of having a good organic search engine ranking

Free Traffic: Once you have the rank, you don't need to pay for any clicks or traffic coming through them.
Reduces Campaign Expenses: More the ranks you have for target keywords, more are your savings on PPC campaigns
Long term results: Organic ranking is generally retained for long terms, thereby driving you traffic till whenever you hold the rank
Company Branding: Seeing your company’s name come up in the top results for relevant keywords creates an online branding for your company in that particular field.

Ray SEO Search Engine Optimization service is carried out in 3 comprehensive steps.

Step One: SEO Analysis

This is the preliminary work that will give you an idea of the potential of your business online. How much business you can get and how many people are looking for your services or products online. The activities that are carried out are:

Keyword Research
SEO Recommendation Report
Pre-optimization Ranking Report

Step Two: On Page Optimization

Your website is optimized so that it talks about your services and products. Optimization is carried out in several aspects of your website. The below sections will briefly enlist the activities carried out in On Page Optimization.

Site Structure

The design of your site structure is optimized so that it helps us to target keywords that are related to your business. Below activities are carried out in optimizing the Site Structure.

Directory Structure
Linking Structure
Title Tag Optimization
Meta Tag Optimization

Content Optimization

The content of your website is optimized so that it uses the right words in the right density to help us target related keywords. Content Optimization includes:

Bold Text Optimization
Link Optimization
Alt Tags
Comment Tags

Search Engines

Once On Optimization is done then the Search Engine have to be informed about the changes of your site and its new structure. This is done in several ways ... some of which are:

Google Sitemap Creation
Yahoo Sitemap Creation
Google Sitemap Submission
Yahoo Sitemap Submission
Robots.txt Creation
RSS Feed Creation
RSS Feed Submission
Search Engine Submissions

Step Three: Ongoing Optimization

Only one time On Page Optimization is not enough to get top ranking for competitive keywords. There has to be continuous site enhancement and promotion work that has to be done every month to move your website to the top. In this phase there are several ongoing optimization works that are carried out, which are:

Site Enhancement
Content Development
On Page SEO for new pages
Blog Creation

Site Popularity Or Link Building

The popularity of your website is continuously increased using various techniques. More the backlinks you have for your website, the stronger is your domain. This continuous popularity building work increases the strength of your domain and helps you move ahead of the competition.

Link Building Services
Social Bookmarking
Directory Submissions
Article Submission
Press Release Submission
Discussion Forums

Social Networking

Social Networking on popular platforms helps you build a customer base via networking with people interested in your products and services.

Facebook
Twitter
YouTube Channel

Adwords Support

Just in case you want to run an Adwords Campaign then we can help you setup an Adwords campaign and maintain that for you.

Adwords Campaign Creation
Campaign Maintenance

For Ecommerce Sites

If you have an Online Shop or an eCommerce website then it is must to track competition. You can be successful in online sales only if you are beating the competitors in terms of inventory and pricing. The "magic mantra" of online sales is "best price" ... the site that offers the best price for the same product ... he gets the sale. We help you keep a track of your competitor's inventory and pricing to give you a competitive edge.