If you are a new business or you are going for a new website or only a few pages of your site are developed and no SEO work is done … then, kindly consider going for a domain name that defines your business.
So, what’s in a name?
Well, everything baby. Let’s say, you are David Sheldon a tax consultant wanting to take your consulting business online with your own website. Then dont go for the domain name “davidsheldon.com” unless and untill a million people already know you out there. Go with a domain name that defines your business … like ProTaxConsulting.com or TaxConsultant.com. Because if I were to look for a tax consultant, I would use the term ‘tax consultant’ with Google or Yahoo. Having the keyword in your domain name would ease to a great extent for your website to get a rank for the term that is most important for your business … driving you traffic and new business all year round.
A domain would cost you just ten bucks but the SEO work to get you there would cost in thousands. Just give us a buzz and we can help you with keywords for your business domain.
Don’t fret if you dont have one
Don’t fret if you dont have the keyword in your domain. We can still work on it but requires more effort.
The domain name is the most important part of the URL. Then the URL of each content or product page should also be optimized to define the same. The URL of the content page should tell the visitor where he is going. The URL of the product should define the product telling the visitor where the page is going to lead him.
URL Optimization plays an important role in the ranking of the site or its individual pages, especially when eCommerce sites are concerned. Few eCommerce systems generate numeric page numbers for product pages which limits to a great extent the ranking of the those pages. But SEO friendly eCommerce systems like Magento and Yahoo Store offer custom URL formation for each product page.