Keyword optimization is one of the tasks carried out in our on page optimization works. The shortlisted keywords are put in the tags with the right density according to each page.

Some SEO consultants have stopped optimizing Meta Tags and focus on other optimization strategies. But still most of the top ranking websites for very competitive keywords use keyword optimization in almost all the pages.

Points to consider during keyword optimization:

• Relevancy: See that the keywords are relevant to the contents of the page.
• Density: Use appropriate density of the keywords through all the pages.
• Avoid repetitions: Don’t repeat the same keywords in any part of the page.

Some tags / parts of the site where the keywords are optimized:

• Title tag
• Meta tags
• Comment tags
• Heading (h1, h2, h3 …) tags
• Content of the page
• Image Alt text
• Bold text on the page
• Links on the page and
• URL of the page

Several latest eCommerce systems like Magento are now offering custom Meta tag options for each product page for better keyword optimization and search engine results.